{"id":205129,"date":"2026-10-21T15:44:27","date_gmt":"2026-10-21T13:44:27","guid":{"rendered":"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/"},"modified":"2026-10-21T15:44:27","modified_gmt":"2026-10-21T13:44:27","slug":"employer-branding-vs-real-employee-experience-2","status":"publish","type":"factorial_video","link":"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/","title":{"rendered":"Employer Branding vs Real Employee Experience"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":192403,"_related_episode":205122,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1207313937","_speaker_id":204304,"_video_description":"In a discussion led by Andreas Gabelsberger & Kerstin Markut, the vital interplay between employer branding and employee experience is emphasized. They argue that while employer branding is essential for attracting talent, authentic employee experiences must align with brand promises to prevent high turnover rates. Gabelsberger highlights the necessity for companies to showcase genuine moments from within, leveraging technology to enhance communication and leadership in team management. This alignment between internal values and external branding not only cultivates a positive company culture but also supports career development plans. As Gabelsberger notes, a disconnect can lead to increased churn rates, akin to failing marketing strategies in sales. According to Gabelsberger & Markut, true success lies in a cohesive approach that integrates branding with employee experience. Don\u2019t miss more tips and insights on employer branding and employee experience in the full episode.","_video_transcription":"00:09 - Let's start with question number 1: Is employer branding more important than the actual employee experience?\n00:15 - A) Branding first \u2014 attraction.B) Experience first.\n00:20 - C) Alignment wins.Or D) The Joker.I actually find all the answers really compelling, so I'll go with D), the Joker.\n00:28 - All great answers \u2014 I would definitely go with C.\n00:47 - Great to see you. Likewise.Do you want to start?Yes, absolutely \u2014 I went with C.\n00:57 - Alignment \u2014 I believe today, compared to the past, employer branding used to be very campaign-heavy.\n01:06 - But I think today it's extremely important to also show the real moments inside the company across various channels.\n01:15 - Employees are very active on different platforms, and I think that's exactly why it's so important not to just project an image,but to simply show the real moments that happen inside the company.\n01:27 - And that's why I think it's a blend of both.Yes, I also consciously chose the Joker,because I think if you look at the three areas, they each have their own legitimate place.\n01:40 - But of course you also need the experience on the company side \u2014 meaning you truly stand behind what you project outwardly,it's already moving in the direction you want to communicate externally \u2014 but there should also be a certain reality behind it.\n01:52 - And that's essentially what you said with C.It should actually work exactly that way.\n01:57 - I'm sticking with the Joker, because I feel all three points are somehow valid and they interconnect.\n02:01 - And so I think you can no longer focus too heavily on just employer branding \u2014 you need to decentralize the whole thing a bit and say,hey, in the past it was employer branding versus the employee perspective, and today it goes hand in hand.\n02:14 - Absolutely, absolutely.Because I think if you put on a show and certain people have an expectation of the company, but are actually in a very different phase themselves or expect something completely different \u2014 then afterward you might end up again with a higher turnover rate, or people leaving the company again \u2014 which translates into costs.\n02:35 - I can draw a very clear parallel to the sales perspective there.\n02:39 - If the product doesn't deliver what the marketing campaign promised externally, you'll see cancellations coming in faster, churn rate increases \u2014 and you can compare that one to one with how it works here too.\n02:49 - If a company presents itself externally as far better than it actually is internally, you might attract the right candidates at first \u2014 but they won't stay long if what they were actually looking for simply doesn't exist in the company's reality.\n03:02 - That's why I'd say that aligns very, very well.\n03:08 - Question number 2: What role will technology play in recruiting in the future?","_has_trailer":false,"_trailer_vimeo_id":"","_trailer_youtube_id":"","_video_duration":"","_video_thumbnail":""},"categories":[938],"factorial-categories":[],"class_list":["post-205129","factorial_video","type-factorial_video","status-publish","hentry","category-process-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer Branding vs Real Employee Experience | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Branding vs Real Employee Experience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorial.com\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/\",\"url\":\"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/\",\"name\":\"Employer Branding vs Real Employee Experience | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.com\/blog\/#website\"},\"datePublished\":\"2026-10-21T13:44:27+00:00\",\"dateModified\":\"2026-10-21T13:44:27+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.com\/blog\/factorial-play\/videos\/employer-branding-vs-real-employee-experience-2\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.com\/blog\/#website\",\"url\":\"https:\/\/factorial.com\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.com\/blog\/#organization\",\"name\":\"All-in-one business management software - 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